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Mailing List Brokers Buyer's Guide - Introduction

Mailing List Brokers Buyer's Guide - Introduction

Published: 04/09/2011

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Mailing Lists Introduction

While traditional advertising like magazine ads or billboards can be helpful in introducing your company's offerings to a wide audience, tracking actual results can be difficult. Direct marketing working with relevant lists of prospects is often an effective way to connect with potential new customers in a measurable way.

 

 

Mailing list brokers provide contact information for businesses and people at home and at work so you can market to them. For example, they can help you get a mail list of businesses or consumers who have purchased products or services similar to yours, or who fall into the demographic profile or income range you’re trying to reach.

 

 

This BuyerZone Mailing List Brokers Buyer’s Guide will help you understand how mailing list brokers work, how pricing works, and how you can make sure you’re getting a legitimate mail list from a reputable broker. You'll also learn what products and services to look for when you compare different brokers.

 

 

 

Table of contents

 

Response lists vs. compiled lists

 

 

Selecting business and consumer mailing lists

 

 

Choosing a mailing list company

 

 

Mailing list pricing

 

 

Mailing list buying tips

 

 

 

 

 

Pricing guidelines

 

Actual costs for mailing lists will vary tremendously depending on the demographics you select for the list and the number of names/addresses that you purchase. Here are some very rough estimates based on CPM (cost per thousand).

 

 

 

Volume

 

Notes

 

Estimated cost

 

5,000 to 10,000 names

 

Consumer direct mailing list

 

$100 CPM
(10 cents/name)

 

 

5,000 to 10,000 names

 

Business direct mailing list

 

$160‐$300 CPM
(16‐30 cents/name)

 

 

3,000 to 5,000 names

 

Consumer email list

 

$250‐$350 CPM
(25‐35 cents/name)

 

 

3,000 to 5,000 names

 

Business email list

 

$300‐$500 CPM
(30‐50 cents/name)