Telemarketing Services Buyer's Guide - Buying Tips

Published: 04/10/2011

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Telemarketing Services Buying Tips

• Consider commission. Working with a firm that pays commissions can sometimes drive better overall results. Commissions are more motivating to TSRs than a guaranteed hourly rate.

 

• Script success. The telemarketing script is critical – and your vendor will have considerable expertise. Take their suggestions to heart – especially if your initial results are disappointing. Minor changes can turn a campaign around.

 

• 800 number ownership. Sometimes the TSRs will need to leave messages, including a phone number. The call center may offer to buy and set up a phone number for you, but this isn’t a good idea. You can easily buy your own 800 number and assign it to the provider. If you ever need to switch providers, it is much easier if you own the phone number. The same goes for email addresses, if needed.

 

• Team effort. When training the TSRs, use the best resource you have available: bring your own most successful salespeople to help give the TSRs the tools they need to succeed.