Types Of Display Booths

The basic structure of your convention display booth will determine how easy it is to transport and set up. Both pop‐up exhibits and panel displays, two of the most common booth designs, are easy to travel with and assemble.

Pop­up exhibits consist of accordion‐style folding frames that are then covered with magnetic‐ backed fabric, vinyl, or plastic panels. When expanded and locked in place, they create curved or angled walls that stand on their own and make up the back wall of your booth.

The main strengths of pop‐up displays are that they are fairly easy to set up, lightweight, and compact. A 10‐foot display can fold into one or two cases, each about the size of a large golf bag, and can weigh as little as 70 pounds altogether. They can support some weight, and so can be used to display small products or sales materials.

The primary downside of pop‐ups is that they offer little in the way of size flexibility. Because the frame must be fully opened for stability, you cannot adjust it to fit smaller or larger spaces.

Panel displays consist of fabric‐covered rectangular sections that are connected to make a wall. In contrast to pop‐ups, a panel display’s parts can be arranged in different configurations. This allows companies to use the same convention display for different exhibition spaces. They also tend to be sturdier than pop‐ups.

Although they offer more setup flexibility and stability, panel displays are heavier and often require more than one person to assemble.

Other display types run the gamut in terms of portability, price, and ease of assembly:

• Pipe and drape displays. These are constructed by draping fabric over a pipework frame. Like frameless displays, pipe and drape are really only useful as backdrops. They aren't really designed to display graphics and cannot support any weight directly.

• Tabletop displays. If you don't require a large display, tabletop displays may be a good choice.

Usually based on pop‐up or panel construction, tabletop displays are much smaller and easier to set up. As their name implies, they simply perch on top of a table. They are handy if you travel quite a bit or need to set up quickly. Briefcase displays are an even smaller version. Keep in mind that the smaller the display, the less it will stand out.

• Table covers. A custom‐printed table cover can be a good addition to your trade show exhibit, either as a companion to a table‐top display, or in conjunction with a larger pop‐up or panel display. They are an inexpensive way to get more branding into your exhibit space, and give the added advantage of allowing you to hide supplies and packing materials underneath your table.

• Pull­up displays (image left). Basically a window shade in reverse, pull‐up displays are a quick way to enhance your trade show booth. Use several together to create a back wall, or one or two free‐ standing pull‐up displays to accent the front of your booth. They are extremely lightweight and very quick to set up.

• Custom exhibits. (image right) If conventions are critical to your business, a custom booth might be worth the higher cost. By working with an experienced trade show booth designer, you can create a unique booth that fits your company’s strengths. Custom exhibits can include components of any of the other types of displays, as well as freestanding pedestals, stages, workspaces, desks, and more. They’re usually somewhat flexible, so they can be used in different configurations or sizes, but most often they’re designed to be used in larger booth sizes.