Trade Show Displays Buyer's Guide - Booth Design

Published: 04/13/2011

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Trade Show Booth Design

Once you choose the type of display you want, you have to decide on a trade show both design. A combination of text and images is the most effective way to get attendees’ attention. And the most flexible way of adding custom text and images is to order Velcro or magnetic‐backed signs that you can easily attach to your trade show booth.

 

 

Much of your signage will have a long shelf life – your logos and basic product information are generally consistent from one show to the next. However, by using multiple signs, you can update one or two for show‐ specific offers or timely information, and not have to reprint your entire graphics package.

 

 

An alternate route to attaching signs to the fabric or panels is to make the panels or fabric itself into a graphic. This is typically done by creating large photomurals that are applied to the display. This can create a much more striking visual presentation, but can be harder to update and can add substantially to your total cost.

 

 

Consider the size and construction of your signs carefully. While panel displays can support large, flat images, pop‐up displays require smaller graphics or flexible signs that can be applied to curved surfaces. These considerations can change your entire trade show both design.

 

 

Graphics for your display are usually purchased from the booth vendor, but you can also turn to graphic designers who specialize in producing artwork for trade show displays. Getting professional help with your trade show booth design is probably a good idea.

 

 

Most systems can also be equipped with lots of other fancy add‐ons. Some trade show booths are designed to include counter space that can hold computers for demonstrations, others have shelves that protrude from or are recessed into the display, and most include at least some basic lighting attachments. Consider what products, promotional items, or literature you want to distribute or display to determine what extras you need: depending on the type of display you choose, the weight and size of the items you can display will change.