Trade Show Displays Buyer's Guide - Pricing

Published: 04/13/2011

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Pricing

Trade show booth pricing can range quite a bit based on size, brand, and the extras you choose, but here are some basic guidelines. Basic 10‐foot pop‐up and panel displays will run about $2,500 to $6,000, including basic graphics and accessories. Larger displays with more components can easily go for $7,000 to $12,000, and custom‐built displays can cost $20,000 or more. Both pipe and drape displays and pull‐up displays can be found for around $1,000.

 

 

Individual graphics can cost anywhere from $20 to $300, depending on size and material. A full photomural backdrop can cost over $1,000.

 

 

Pricing for tabletop trade show displays usually falls between $500 and $1,500; table banners run $500 to $700.

 

 

 

 

Warranties

Trade show displays receive a lot of rough treatment from shippers, attendees, and those setting them up. You should expect a lifetime warranty on pop‐up frames. Warranties on panel displays vary a bit more, lasting anywhere from two to five years.

 

 

It's a good idea to read the fine print in the agreement in case your display breaks. Some manufacturers require that you send it back to them, and this could involve more time, which could put a freeze on your trade show attendance. Others, however, can be fixed in the field or at the distributor.