Telemarketing List Brokers - Why You Need Them

by VENDIREX on 10/23/2015 - 01:26 pm |

Tags: Call Center Software, Internet Marketing

At the end of 2013 there were over 65,000 telemarketing, email and direct mail lists on the market. With this wide array of lists, it takes experienced telemarketing list brokers to sift through these sources and come up a file that will be most responsive to your needs.  


List brokers have access to research tools which help them target appropriate lists, also tapping into usage data to see what kind of success other companies have had. They will generally offer a detailed proposal, based on price, usage, quantity and frequency of updates; everything you need to make an informed decision.


What are Telemarketing Lists?


Telemarketing lists offer a simple, and cost efficient way to find and connect with the customers who need your kind of services. They include phone numbers as well as mailing addresses; additionally providing the information you need to add a direct mail campaign if you choose. Business telemarketing lists will include the name of the firm and primary contact as well.  


You should verify a few things when selecting a list broker:


  • Lists are customizable, with plenty of filters and combinations to build your future contacts and to fit your particular campaigns.


  • Lists are updated through verification against the National Change of Address (NCOA) and United States Postal Service (USPS) registries.


  • Phone numbers are Do Not Call (DNC) compliant. Some contacts will go as far as to report you if you violate the DNC regulations.


  • Prices are competitive, and offer volume discounts and support during your working hours.


Increasing Your Chance of Success

Specialty lists can be narrowed down by specific criteria to increase the potential of higher success rates. Once you have a list you are comfortable with, the urgency shifts to having an experienced sales team making the calls.


Today, the use of ‘robo-calls’ has conditioned people to be wary of even answering their cell or home phones. When they hear an ‘awkward’ stranger on the other end, it elicits caution. Your marketers should be friendly, listen carefully for cues, and most importantly speak the language of the contact clearly.


Cold-calling a business, when you have not bothered to do the slightest amount of research on them (type of industry, primary products or services they provide) is insulting, and not apt to bring positive results. A few minutes of prep work can make all the difference in the world.


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