Why We Still Use Postage Scales

by VENDIREX on 10/23/2015 - 01:37 pm |

Tag: Mailing Equipment

We use postage scales in our everyday business dealings because they save us money - plain and simple.  Even though email and virtual meetings are prevalent across the globe - in all societies and cultures - snail mail isn’t going away anytime soon.

There’s something about opening an envelope, retrieved out of your personal mailbox. It tells the recipient that you took the time and money to make a personal gesture. Rather than spending an average of 4 seconds on your website, your customer will have your company name in hand (literally) for several minutes. And, if you’re lucky (and have compiled an outstanding piece of collateral), your flyer, postcard, or coupon may just earn a place on their refrigerator or desktop.

Weight Matters

Though it may seem an antiquated process, the Post Office clerks still weigh each piece of mail you present to them, after standing in line at their stations. They sure don’t want to lose money, and neither do you.

Having on-site postage scales in your company’s office is just as efficient, and precludes the common practice of adding a few extra stamps to a piece of mail - just to make sure their weight doesn’t go over the limit. After all, how embarrassing would it be for your customer to receive your mail with ‘postage due’ from their mail delivery person?

Maximize Savings

The average company will save up to 20% on their shipping and mailing costs by utilizing a postage scale. There are many sizes, offering just the right choices for small businesses as well as the largest of firms. Use a size which matches your typical items shipped; if the scale is too small, you may get incorrect readings.

If you’re a smaller company which ships its products, the added savings of an in-house machine saves costly labor expenses. No more trips to the Post Office to apply the correct postage. Keep in mind that digital scales have less chance for human error, as they are easier to read.


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