Videos are The New Black

by VENDIREX on 03/20/2015 - 11:31 am |

Tag: Internet Marketing

Whether yours is an Internet-based business or a brick-and-mortar establishment with a website, videos are one of the best marketing tools for a firm today. They can be a useful SEO tool to help your website rank higher in the SERPs (Search Engine Results Pages), but there are hundreds of ways Video Production can be utilized to gain the largest audience in your target market.

Though there are dozens of make-your-own-video tools populating cyberspace right now, where your image is concerned, a professional video is a must. Just because you can watch a tutorial and tape yourself talking to the screen, does not necessarily mean you are capable of creating a valuable marketing tool. If you wonder what more a video production service can provide just ask them - you’re sure to be amazed with all the innovative ideas, expertise and marketing advice they come back with!

Think about how much money and connections it would take to put yourself and your company on television or secure enough popular radio spots to gain new business! It would certainly run well into the thousands of dollars, and that’s if you can get a foot in the door in the first place.

The beauty of professionally produced videos is that you can place them - and take them - just about anywhere. A few ideas: add them to your website, upload them to a private-label YouTube channel, enclose them in your emails, create a membership site and gain followers, or use them as demo tools at trade shows and presentations. The possibilities are limitless, really they are.

We’ve discussed some of the shorter version videos in this post, but of course there are also the full blown extravaganza productions. With a full video crew, lighting, custom backdrops and several speakers or participants, you can create an amazing training tape or a documentary and use them to educate and tell your story. Visual is everything, and nothing does it as a video with you speaking about your own concepts with passion.  


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