Why Use Outbound Telemarketing?

by VENDIREX on 03/27/2015 - 11:34 am |

Tag: HR Software

As an advertising tool, Outbound Telemarketing Services work very well for smaller businesses with lower sales budgets. Outbound tasks would include making sales calls, upgrading existing orders and helping to add more retail business by soliciting appointments for your firm’s sales staff.  

Generally, you will provide them with a list of your current and prior clients, and names of any referred contacts. Call lists can also be acquired with specific targeted demographics, which allow the marketers to go after new leads. If the service has the same contact management software (CMS) as you do, it will make the process more transparent for you, as well as easier to load.


Advantages of Outsourcing


Whether you are going through a growth spurt, or dealing with a seasonal decrease in volume, outsourcing allows you to roll with the pace without it affecting your in-house staffing needs. Telemarketing service providers already have the manpower, hardware and economy of scale to operate at less of a cost than you do.


When you choose a telemarketing service with experience in your industry, or history with the type of campaign you are interested in running, you will also have the advantage of them having paved the way already. What works, what doesn’t? Those are costly trial and errors to do on your own.  


These vendors can not only create lists, but also design scripts and run tests as they manage your campaigns. Technology and reporting capabilities make it easy to track success patterns.


Factors for Choosing Your Vendor


Price is important, of course, and dependent upon your available budget. However, it’s not always best to take the lowest bid. Consider this as a partnership, not a hunt for a bargain deal. These folks are going to represent your image to potential customers, so it’s vital they not only do it right, but also do it very well.

Ask about the pay structure of the people who will be making the calls, and inquire as to the minimum requirements they must adhere to in order to be hired. Ask for the typical length of time their employees stay with the company; if 35% or more remain with their firm for three years or more, that’s a good minimum, and 50 percent is better.

Inquire as to what their training program consists of and whether they provide incentives, like promoting from within the ranks. Ideally, you will participate in the training, making certain the marketers understand your company’s vision and its product or services. If you can listen in to a few of the calls as the campaign begins, all the better.



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